We organize educational sales and marketing programs for vendors. These usually consist of a mix of high credibility educational webcasts, high credibility educational white papers, high credibility educational bulletins, and press outreach, in order to:

• Build name recognition. This helps get you on the evaluation list along with more established players
• Demonstrate you as a thought leader. This also helps get you on the evaluation list along with more established players
• Educate prospective customers on your particular competitive strengths, to increase the chance you get selected
• Provide credible third party validation for your claims about your strengths. If we agree you have strengths, we’re happy to make public-facing statements to that effect
• Lead generation, through promotions to Ferris subscribers, and through your own channels
• Improve exposure in business and technical media

Topics for webcasts, white papers, bulletins, and press outreach are selected because they:

• Are important industry issues
• Are issues that will attract good prospects; and
• Educate people on your strengths
• Benefit by validation from a high credibility third party expert

For Further Information

For more information, contact david.ferris@ferris.com.

More on White Papers

A typical structure is:

• Ferris Research writes for 4-6 pages on the topic
• One-page interview with your CTO: helps to establish thought leadership
• A one-page factual description of your offerings

Examples of white paper topics are:

• A quick description of your product, along with an explanation of its industry context. Examples: Kazeon Information Access Platform, Sherpa Archive Attender for Exchange, Workshare Professional.
• Customer requirements and product evaluation criteria. Example: Enterprise Requirements for Anti-Spam Solutions
• The strengths of your product
• How your product compares to a competitive product
• An analysis of your TCO. Example: TCO of Notes/Domino 6
• A comparison of your TCO with that of competitive products. Example: The Cost of Notes, Exchange, and Samsung Contact
• The business benefits of products in your technology area. Example: The Case for Managed Anti-Spam Services
• Key trends of your technology area. Example: Zero-Hour Anti-Virus Defense
• The different types of products available in the market, and the main ways in which they differ
• A long-term, strategic view of the technology. Example: The Outlook for Human Business Communications

Reports sponsored by vendors are clearly marked as such. Your logo is displayed, and your sponsorship noted. You have full publishing and distribution rights.

To see more examples of how our reports help build your brand, establish you as a thought leader, and educate the market on your strengths, visit here.

More on Webcasts

Examples are:

• TCO of Microsoft-Based Unified Communications, for Unison Technologies
• Email Archiving: On-Premises vs SaaS, for Mimecast
• Cost-Effective Alternatives to Exchange, for PostPath

A typical webcast structure is:

• Ferris analyst speaks for 10 minutes on the topic
• Your CTO speaks for 10 minutes on the topic
• 10 minute discussion between analyst and your CTO: Helps demonstrate thought leadership
• Your CTO gives 5-minute factual product presentation
• 20-minute Q&A

To see more examples of how our webcasts help to build your brand, establish you as a thought leader, educate the market on your strengths, and generate leads, visit here.

More on Bulletins

Our short bulletins provide high credibility third party validation of your strengths. These can be repurposed and used in its marketing materials. Examples of such bulletins are:

• How Colligo improves the use of email in SharePoint
• How Atmail provides an attractive solution for cash-strapped ISPs
• How Cloudmark helps cellphone carriers with their growing spam problem

To see more examples of how our bulletins provide powerful third-party validation of your strengths, visit here.