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The Cost of Spam

Comment on this (0 comments) Mar 2, 2005
Richi Jennings

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MP3 Recording
608_539-Spam-Costs-08gg.ppt

The Cost of Spam
Wednesday, March 2, 2005. 8:30am Pacific, 11:30am Eastern, 4:30pm UK, 5:30 CET. One hour duration. Webinar 539.

According to Ferris Research estimates, spam will cost about $50 billion globally in 2005. Of this, some $17 billion will be lost by US businesses alone.

In this free webinar, David Ferris and Richi Jennings discuss the broad economic impact of spam, as well as the costs of spam to individual businesses. David Ferris is President of Ferris Research. Richi Jennings heads Ferris’ anti-spam practice.

Listeners may also be interested in two recently published reports from Ferris Research, The Global Econonomic Impact of Spam, 2005, and Calculating Spam Costs for Your Organization.

Important Questions Addressed by This Webinar:

  • What are the costs of spam in Canada, China, France, Germany, India, Italy, Japan, the UK, the US, and world-wide?
  • How do costs break down between users’ time, anti-spam technology costs, and help desk costs?
  • How do costs differ between manual solutions (where users weed out spam themselves), desktop anti-spam tools, and server-based anti-spam tools?
  • What are yypical costs per user?
  • How can an organization calculate its own cost of spam?
  • What is the ROI of implementing anti-spam technology?

Who Should Listen to the Webinar?

IT professionals, corporate IT managers, and product managers from hardware and software vendors and service providers.

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